
We help early to growth stage companies turn challenges into opportunities, problems into solutions, questions into answers, and strategies into executions—one turn at a time. We help you gain the right muscle, and balance, to turn with elegance.

Unsure of how to achieve profitable growth? Define your product line and go-to-market strategy, and identify key growth levers to boost profits. Whether on a project or ongoing fractional basis, we work flexibly to meet your business needs.

Need to understand your customers? Understand the market, what your customers need and want, and which segments are the best for you to focus on – using both quantitative and qualitative data.

Need to increase your team’s productivity? Increase speed and quality by enabling your marketing team with AI tools for content, creative, and internal business processes.





“As our fractional CMO across 27+ locations, Alefiya and her team were able to deliver twice as much for the same cost as our initial marketing agency. And they tie back to the business with data. Locations can now calculate the break even and profitability hurdles for any campaign before they pull the trigger. I used to not know how my marketing dollars were working for me, but not anymore.”
Dan Beck, CEO Mason’s Famous Lobster Rolls
Our team and partners have worked at Fortune 100 companies, scale-ups, startups, and turnarounds. We know what it takes at every stage, and every turn in between.